Anything from a talent gap to ineffective approval processes could be responsible for a marketing agency’s struggles Marketing agencies are struggling with reduced budgets, client trust issues, and a continuous march to in-house work. Some of the world’s largest brands, such as Netflix, L’Oreal, and Booking.com, are bringing their marketing in-house in a way no one would have envisaged a few years ago. No matter the size of your team, there are industry-wide problems that…
Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…
Leaders are often the most visible members of a company. While people recognize names like Steve Jobs, Marissa Mayer, and Jeff Bezos because they’ve managed large businesses, the names of even the most helpful employees never receive recognition. For that reason, many people crave leadership positions for the power, authority, and fame that is often associated with leading a team. However, leadership goes beyond being the talking head of your agency or team. While it…
Grabbing coffee. Making copies. Cleaning the office. Preparing spreadsheets. What do all these activities have in common? They are often assigned to interns. Interns join your company because they are eager to learn and gain valuable work experience. They are often college students, or young professionals fresh out of college, that are willing to work for little to no compensation. Interns are an incredibly valuable resource, but this opportunity is often squandered by a manager…
Up to 50% of employee turnover is caused by burnout. Burnout often arises from excessive stress at work and manifests itself as exhaustion, apathy, cynicism, and low productivity. If you notice your team speaking up less at meetings, forming exclusive friend groups, or turning in sub-par work, you may be seeing the first symptoms of burnout. Feeling stressed about work is normal. However, as workplaces continually place higher demands on their employees’ time and productivity,…
Rather than dealing with the fuss of hiring a new team member, or worrying how a new person will adapt to your company culture, you might opt to hire a few interns or freelancers to help lighten your team’s workload. Working with interns and freelance content creators is a highly-efficient way to increase your agency or brand’s content output. However, if you’re struggling to organize how your team manages content outsourcing, GAIN can help. With…
How many emails does it take to get your social media content approved? As your team grows, your content might pass through six or seven hands before it goes live. And that’s before it’s even sent to the client! If your team is still using email and spreadsheets for your content approval process, it might be time for an upgrade. A social media approval tool, like GAIN, allows your team to identify exactly who needs…
You’ve almost certainly heard the adage that says we become what we repeatedly do. To be good marketers, this means we must repeatedly do things that are meaningful and lead us to meet our goals. However, as creatures of habit, it can be difficult to pick up new habits and break the bad ones. If your team is looking to change up the daily routine for the better, here are five of the most common…
The holidays are coming, and the last thing you want to be doing is scrolling through your social media accounts to make sure your marketing is up to date. Take the time to automate your social media and email so that you can unplug over the holidays and spend valuable time with friends and family! We’ve put together the ultimate social media marketing holiday checklist with the most essential tasks to remember before you take…
The paradigm of each client-agency relationship can vary greatly. Certain elements, however, are necessary to help both sides of the partnership communicate and collaborate effectively and efficiently. Typically, necessary elements include: Transparency Relationship-building Streamlined approval process Reacting effectively to media opportunities Collaborative communication In the time before tools like GAIN, a client-agency relationship that met the five elements above would demand a lot of effort. Both sides would notoriously waste hours sifting through email chains, digital…
