Say hello to Hoyden Branding! They’re a Gain Agency Partner headquartered in Holt, Michigan, with a knack for creating powerful brand experiences. We chatted with Paige Fuoco, owner and CEO, about how they use Gain to enhance their workflow and deliver top-notch results for their clients. Here’s what she had to say!
So, what makes Hoyden unique?
Hoyden is all about bringing together creative strategy, design, and technology in a way that feels natural and effective. Our goal is to build meaningful connections between brands and their audiences, whether that’s through branding, website development, or digital marketing.
Our team has people with diverse skills and perspectives, so every project gets a fresh and thoughtful approach. We focus on delivering work that’s not only visually appealing but also deeply aligned with our clients’ goals – we create brand experiences that really make an impact.
How does Gain fit into all of this?
Gain acts as our central hub for social media operations. It’s where we create, revise, approve, and schedule all our content.
With Gain, our team collaborates in real-time, keeps track of every change, and uses its automated calendar to stay on top of all scheduled posts. This way, we make sure every piece of content perfectly aligns with our clients’ brand strategies before it goes live.
What changes have you noticed in your workflow since starting with Gain?
Ever since we started using Gain, we’ve seen a noticeable improvement in how efficiently and smoothly our work gets done. The platform’s tracking and history features have been a major help, making it simple to manage revisions and approvals without all the back-and-forth hassle.
Now, our team collaborates much better—real-time updates and having everything in one place means we’re always in sync. On top of that, the automated content calendar takes the stress out of managing deadlines and publishing schedules. It’s made our workflow way more predictable and a lot easier to manage.
In what ways does Gain save you time?
We found Gain to be a huge time-saver. The approval workflows are airtight, helping us avoid errors and ensure we’re always aligned with our clients’ guidelines. The real-time collaboration tools mean fewer meetings and email chains. That frees up our time to focus on what we do best—creating high-quality content. The automated calendar keeps us organized and on top of deadlines, too.
What do your clients think about Gain?
Our clients love it! They find Gain incredibly user-friendly and appreciate the clear, time-stamped history of all revisions and approvals. It builds trust and confidence in our process. The automated content calendar is a hit too. It gives clients a clear overview of the schedule and status updates, which they appreciate.
And what’s your favorite feature?
We’re big fans of the automatic content calendar. It keeps us organized and gives our clients a real-time view of their social media schedule. After all, it’s all about alignment—making sure everyone’s on the same page with publishing timelines and content status.
Gain really allows us to cut down on miscommunication and step up our game in delivering timely and consistent social media campaigns for our clients.
This is one in a series of articles where we talk to Gain Agency Partners about how they use Gain to simplify their social media workflows. Gain Agency Partners are top-notch agencies that use Gain as a primary tool for approval workflows and collaboration, redefining the way agencies and clients work together. Check out how other agency partners are using Gain in their workflows.
