Designed by Freepik According to some estimates, the industry of influencer marketing is currently valued at $266.92 billion in 2025, and it’s become one of the most effective channels for driving consumer action. Influencer marketing has propelled social media to the top of the advertising food chain, surpassing paid search and transforming how brands connect with audiences. The model works. But audiences have evolved. Reach alone isn’t enough. Today’s consumers expect authenticity, creativity, and genuine…