Some brands completely miss the mark on social media—and then there’s Ryanair. The low-cost Irish airline has managed to turn snark, chaos, and self-deprecation into a brilliant social media strategy that consistently goes viral. While other airlines post dreamy travel shots and polished promos, Ryanair is roasting itself, trolling passengers, and riding trends with lo-fi absurdity. Keep reading to discover why Ryanair’s social media strategy works—and what makes it so effective. What Is Ryanair? Ryanair…