Photo by Walls.io on Unsplash Every business, however small, should have a social media style guide. The reason is simple: without one, every person on your team makes their own judgment calls about tone, visuals, hashtags, and whatever else you’re posting. Sometimes those calls are right. Sometimes they aren’t. Over time, that inconsistency can quietly erode how professional and trustworthy your brand looks online. If you don’t want that to happen to your business, read…
Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, we’re tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…
Is recycling social media content a good marketing strategy or is it lazy? If done right, it can be just what you need to grow your social following.
Rebranding is one of the most significant decisions a company can make. Done well, it can reposition a business, attract new audiences, and breathe fresh life into something that has started to feel stale. Done badly, it can alienate loyal customers, generate headlines for all the wrong reasons, and cost a lot of money to undo. The good news is that you can avoid the most common rebranding mistakes with the right process in place.…
Photo by Maksim Goncharenok from Pexels When the new year rolls around, you’re full of ideas—new goals for the year and new directions for your brand. But by the time summer arrives, it’s easy to feel burnt out. You’ve been going full steam ahead for months, the weather’s heating up, and your brain is starting to power down. Sure, it’s tempting to let your mind drift to beachside cocktails—but summer is also full of fresh…
Photo by Ahmed Managing a social media presence when you’re a small brand is one thing. Managing it when you have dozens of teams, multiple product lines, offices across continents, and a legal department that needs to sign off on everything is a completely different challenge. Enterprise social media is where good strategies can get complicated — fast. The good news is that the brands doing it well have proven that scale doesn’t have to…
If you’re managing a brand’s social media, you know the drill: endless content calendars, keeping up with the latest trends, and trying to engage your audience effectively. It’s a lot. Between crafting posts, analyzing data, and responding to messages, there’s hardly any time left for creative thinking or strategy planning. That’s exactly where AI tools can make a significant difference.In this article, we bring to you 12 AI tools for social media to help you…
A lot of people assume TikTok is for dancing teens, not decision-makers. And that assumption has kept plenty of B2B brands on the sidelines for years. But here’s the thing: B2B buyers are humans first. They scroll TikTok on their lunch break, save videos to watch later, and yes, they discover new tools and services on the platform. TikTok has crossed 1.9 billion active users globally, and the audience is maturing fast. Millennials and Gen…
You spent an hour crafting the perfect post. The caption is tight, the visual is on-brand, and the timing is right. You hit publish on Instagram — and move on. But what about your LinkedIn followers? Your Facebook audience? The people who only ever open Threads? If you’re a smart marketer who loves to save time, the answer is simple: cross-post your content across platforms. The problem is that doing it manually (duplicating posts, reformatting…
Social media can build a brand overnight. It can also tear one down just as fast. For global brands managing dozens of accounts across multiple markets, the stakes are higher than ever. One poorly timed social media post, one campaign that missed the mark in a specific region, or one post that slipped through without proper review can snowball into a full-blown crisis in a matter of hours. With reputation accounting for more than a…
