Do your content edit requests look something like this? You get a Slack message saying, “Blog post edits are in. Can you action them and ping me when you’re done?” Or an email pointing you to a spreadsheet with a few comments, a note that something feels “a little off-brand,” and a request to turn the changes around by the end of the day. It’s all well and good. The feedback got delivered. You know…
Email remains one of the most valuable channels in a marketer’s toolkit, but getting a campaign approved can still be surprisingly complicated. A single newsletter or product launch email may pass through a copywriter, marketing manager, product lead, legal reviewer, and client before it’s ready to send. That’s where the process can start to break down. Feedback comes in at different stages, versions change, and it becomes harder to tell what has actually been approved.…
Insurance marketing has a lot in common with healthcare and finance marketing. You need to make a complex product sound clear and compelling without crossing any compliance lines. That’s easier said than done. Behind every ad, email, brochure, and social post sits a web of federal rules, state regulations, carrier requirements, and platform policies. A missing disclosure, overenthusiastic savings claim, or post published before your legal team signs off can invite regulatory scrutiny and weaken…
Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, we’re tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…
Delays in the content approval process are one of the top reasons marketers miss deadlines. That’s because moving content from first draft to publication requires input, feedback, and sign-off from multiple stakeholders. With so many people involved, even a small communication breakdown can bring the entire process to a halt. That kind of friction is far from unusual. A Gartner survey found that 84% of marketing leaders experience high “collaboration drag,” including too many meetings,…
Think about the last social post your team published. There was a process behind it. Someone wrote it, someone reviewed it, a client or a manager gave the final yes, and a scheduling tool published it. You’d have a hard time finding a marketing team today that doesn’t have some version of that, or a tool to run it in. Now think about the last landing page copy, nurture email, or a marketing report in…
If you’re an agency working with multiple clients, you know too well that managing feedback is the hardest part of the job. On one side you have your own team. Copywriters, designers, a strategist, an account lead, all with notes on the same asset. On the other side you have the client, who you send assets to for feedback and approval, usually near the end (and usually with a deadline already breathing down everyone’s neck).…
Quick question: how many rounds of revisions did your last campaign asset go through? Many marketing teams can’t tell. And that’s because the number is either quite high or because nobody was counting in the first place. Revisions are a normal part of making content. Nobody expects a first draft to go live untouched. But if it feels like everyone in the campaign is weighing in and it’s getting hard to keep track of what…
Search for content review tools, and you’ll run into two categories that sound like they solve the same problem: online proofing software and content approval platforms. Vendors don’t always draw a clean line between the two, and plenty of tools blend elements of both, which only adds to the confusion. Choose the wrong one, and you could outgrow it within a few months or end up paying for a bunch of features your team never…
Healthcare, pharma, and medical device companies operate under some of the strictest marketing rules of any industry, and regulators are watching closely. In 2025 alone, the FDA sent thousands of warning letters over misleading drug ads, and the FTC sued a major telehealth brand over deceptive billing claims. A single overstated claim, an unauthorized patient photo, or a sloppy influencer partnership can turn into a lawsuit, a six- or seven-figure penalty, or a huge trust…
