Search for content review tools, and you’ll run into two categories that sound like they solve the same problem: online proofing software and content approval platforms. Vendors don’t always draw a clean line between the two, and plenty of tools blend elements of both, which only adds to the confusion. Choose the wrong one, and you could outgrow it within a few months or end up paying for a bunch of features your team never…
Healthcare, pharma, and medical device companies operate under some of the strictest marketing rules of any industry, and regulators are watching closely. In 2025 alone, the FDA sent thousands of warning letters over misleading drug ads, and the FTC sued a major telehealth brand over deceptive billing claims. A single overstated claim, an unauthorized patient photo, or a sloppy influencer partnership can turn into a lawsuit, a six- or seven-figure penalty, or a huge trust…
Social media management tools and content approval platforms are often grouped together, but they solve different problems. Social media management tools primarily help teams schedule, publish, and analyze content performance, while content approval platforms manage the review and sign-off process that happens before publishing. In this guide, we’ll explain the differences between the two types of tools and help you decide which one your team needs. Social Media Management Tool vs. Content Approval Platform: The…
Creating content is a process that involves many people: clients, content marketers, copywriters, designers, managers, legal reviewers, and more. Every one of them adds a communication layer and another set of deadlines to uphold. And quite frankly, for a lot of marketing teams, that’s where things break. In this guide, you’ll learn how to self-diagnose whether your content approval process is broken — and how to fix it once and for all. 7 Signs Your…
Do you have a Google Business Profile and wish you were more consistent about posting there? Google’s own scheduling options are basic: there’s no content calendar, no previews, and no way to route posts past a client or manager first. That is where a dedicated Google Business Profile scheduler can help. In this guide, we’ll compare 5 of the best tools available in 2026, with options suited to different teams, workflows, and budgets. For each…
Searching for the best marketing content approval tool for your team? Narrowed your options down to three contenders (Gain, Planable, and Later), but aren’t quite sure how they differ? On the surface, all three tools help you plan content and gather feedback and approvals from stakeholders. But each is built around a slightly different idea of what a marketing team needs. In this guide, we break down what each tool does well, who it’s for,…
How many tools does it take to run one marketing campaign? For most teams, the answer is more than one. In fact, many teams rely on multiple tools that aren’t even built for the job. A good example is spreadsheets still being used to track deadlines, or email to collect stakeholder feedback and approvals. If that sounds like your team, it might be time to find a tool that can cover more than one task.…
If your marketing team uses AI to produce content, it’s always a good idea to check that the output still sounds like your brand. Facts and grammar are easy to catch. Tone isn’t, and it’s usually where AI content starts to drift first. In this blog, we’ll show you how to build a brand voice review checklist for AI-generated content, so you have something to refer to whenever you need to make sure your content…
According to the Lumency Global Sponsorship and Partnerships Study, nearly half of all major brand owners actively engage in brand-to-brand partnerships to hit their marketing goals. While the stats paint a pretty rosy picture, any marketer who’s ever had to manage a partnership with another brand knows the collaboration isn’t easy. From aligning on brand voice and claims to keeping two sets of stakeholders working off the same version, there are a lot of moving…
ChatGPT can help you figure out how long to boil an egg. It can also help you script your next TikTok video, research keywords, and plan a month of content in minutes. If you’re a marketer managing TikTok for one brand or ten, that’s certainly the kind of help you want from AI. In this article, we pulled together 9 ChatGPT prompts for TikTok to help you speed up everything from strategy to video production.…
