Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of each team member is also important and heavily depends on the type of content you are creating as well as the types of marketing activities you are responsible for completing for your brand or clients. For most marketing teams, we’ve learned that each person’s role…
Most of us strive to be a strong leader that constantly improves and drives results. If you’re in a leadership role, you can share the same goal; however, it’s important to keep in mind that you should strive to be a driven team leader that helps everyone achieve specific goals. Your leadership style sets the tone of the company, and your team’s future success relies heavily on how you interact with your employees. Employees are…
Big ideas are the epicenter of successful creative solutions. Located in Searcy, Arkansas, Think Idea Studio is an innovative agency that provides branding, marketing, and advertising services. The key to Think Idea Studio’s success is personalizing their solutions for each client while adapting to shifts in the industry. To learn more about how Gain is helping Think Idea Studio improve their social media process and client management, we spoke with Phillip Slavin, a content specialist…
We recently sat down with Brett Farmiloe, the CEO of Markitors, as well as a leadership degree program advisor and Forbes contributor, about why after 4+ years of using Buffer as their social media management tool, his team decided to make the switch to Gain. Check out the interview below to learn how his team uses Gain! 🙌 What sparked your switch to Gain? A new hire proposed that we switch to Gain because her previous…
We’re excited to announce that you can now recycle your content with GAIN’s new Smart Recycle™ feature! Recycling your best posts, photos, and videos can increase your traffic 5x or more and help you reach new audiences. After you create content, now you’ll have the option to save an exact copy of your content as drafts on a future day (or multiple days) and times that you choose. Smart Recycle™ is a feature many of…
Brand consistency is crucial for any successful marketing campaign. If your customers visit more than one of your social channels and see wildly different messaging on each network, it may confuse them and they might not understand what you’re offering. Consistent branding creates loyal customers that can relate to your business and stick around longer. Every social channel serves as a useful tool to engage your audience, so it’s important to review your social channels…
Anything from a talent gap to ineffective approval processes could be responsible for a marketing agency’s struggles Marketing agencies are struggling with reduced budgets, client trust issues, and a continuous march to in-house work. Some of the world’s largest brands, such as Netflix, L’Oreal, and Booking.com, are bringing their marketing in-house in a way no one would have envisaged a few years ago. No matter the size of your team, there are industry-wide problems that…
Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…
Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…
Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…
