One of the best ways to figure out what makes a team so successful is to look at the top. And when you do, it’s not unusual to see that the success of an organization can be driven by a very different leadership style than your own. If you take the time to study each of the various leadership styles, you’ll notice more differences than similarities. Each style of leadership has strengths and weaknesses when…
GAIN’s biggest productivity boost for marketing teams comes from the automation of the approval and scheduling process. Design a workflow as simple or as complex as you need, then send your content to it. GAIN works like an online project manager, notifying the right people at the right time, gathering feedback from clients and stakeholders, moving the process along for you until everything has been approved, and finally, scheduling and publishing the content on social…
Especially in the technology world, working remotely has increased substantially over the past few years. In the U.S., 37% of workers say they telecommute, and 50% of the workforce holds a job that is compatible with telecommuting at least part of the time. The noted benefits of telecommuting include reduced stress among employees, lower company overhead costs, lower employee turnover rates, and the list goes on. One of the main concerns among managers, however, is…
The average worker spends an estimated 28% of the workweek managing emails and receives an average of 121 emails per day. For many of us, the thought of abandoning email seems about as likely as giving up the air we breathe. It’s necessary for survival. It’s necessary to maintain our everyday lives. But believe it or not, the days of communicating via email are numbered. The world of communication is shifting, and email is no longer…
Today we have 3 awesome announcement that we know you’ll like. Let’s jump right in! 1. Introducing Creative Assets Approvals (that’s right, GAIN is not just for social anymore) Our biggest feature yet. Today we’re giving your team the ability to use GAIN’s advanced approval process for ANY type of creative asset, not just social media posts. The new Creative Assets feature allows anyone on your team to upload and receive approvals on almost any type…
Shortcuts get a bad rap. They imply sloppy work that values saving time over quality progress. However, there may be some places in your day where you’re allowing the “hard way” to be “the only way.” Three examples below talk through how to get what you need from clients, pitch what will win your C-level team’s approval and condense your compelling message without losing readers. Timewaster: Working without clear direction The client knows his budget…
Power users rejoice! Today we’re officially launching the ability for you to export your content as PDF and CSV on Gain. Our PDF export makes it easy to share your content with a colleague or client in an visual format. Our CSV export on the other hand, aims to make things simple when working with your content in bulk or when you want to integrate Gain’s workflow with tools like Hootsuite. Gain and Hootsuite. A…
This is the first in an ongoing series of posts aimed to provide you with useful insights to help you and your team be better marketers. We’ll be focusing on improving productivity and collaboration, and providing valuable insights to a whole range of content professionals including freelancers, agencies, and marketing teams of all sizes. In the 1970s, a big section of the American population thought Avocado Green and Harvest Gold were attractive colors when paired.…
Today, hundreds of marketing teams and thousands of users use Gain to simplify their workflow process. We strive to make processes simpler with every iteration and new feature that we launch. To that end, today we are introducing Content Duplication. Now, no matter what social channel you’re managing on Gain, you can select the content you want and duplicate it to any other of the client’s channels. The process of creating content for multiple channels…
Today we’re excited to introduce a brand new user experience for reviewing content on Gain. Approvals are, after all, what Gain is all about, and these improvements should make the whole process more enjoyable for your team and more “wow-worthy” for your clients. The Universal Approval Queue is Here Hooray! Now there’s a single screen that contains all your pending approvals. No more having to jump between social profiles to review content. The new approval center…
