Whether you’re an in-house social media manager or run an agency, one thing you should have in your social media toolkit is a scheduling tool. These software solutions allow you to create and schedule content in advance, ensuring it gets published at a specific time.
While most social media platforms do offer built-in scheduling, they can be pretty basic. That’s why many creators prefer using third-party tools for more flexibility and advanced features. But with so many options out there, how do you pick the right one?
We have done the heavy lifting for you. After checking out a bunch of social media schedulers and analyzing over 7,900+ reviews on sites like G2 and Capterra as of July 2024, we have compiled a list of the 9 best social media scheduling tools for different use cases.
9 Best Social Media Schedulers for Different Use Cases
1. Built-In Schedulers
Best for Basic Publishing Needs
While they’re not tools per se, we thought it’s still a good idea to mention the built-in social media schedulers. These are native schedulers within different social media platforms that allow you to quickly schedule and publish content. No-frills.
For example, X (Twitter) offers a simple button to schedule your posts:
Similarly, LinkedIn lets you schedule posts for later:
The main advantage of native schedulers is that they are convenient and free for building a basic publishing schedule. However, if you’re serious about growing your social media presence and need advanced features, these might feel too simple.
2. Gain
Best Social Media Content Scheduler for Agencies
Gain is a top choice for agencies that need a robust and collaborative social media scheduling tool. It excels in managing multiple clients and streamlining the social media content approval process. Gain’s intuitive platform simplifies scheduling, approving, and publishing content across various social media channels.
With dedicated workspaces for each client, you can keep everything organized and efficient. If you’re an agency looking to scale without losing quality or efficiency, Gain is an excellent choice to streamline your operations.
Key Features:
| Feature | Description |
| Auto-scheduling and Publishing | Once the content is approved, Gain automatically schedules and publishes it, helping maintain a steady content flow without manual intervention. |
| Automated Approvals | Customizable approval workflows with internal and external revision rounds, automatic follow-ups, and a detailed log of client interactions. |
| Dedicated Workspaces | Separate workspaces for each client with their own content calendars and social channels. |
💰Pricing: $99/month billed annually.
⚖️Overall score across G2 and Capterra: 4.75/5
3. Sprout Social
Best Scheduler for Enterprises That Heavily Track Social Media Analytics
Sprout Social is a powerhouse for enterprises that need solid analytics and insights. It’s an all-in-one tool to manage, schedule, analyze, and report on social media across various platforms. With a user-friendly interface and robust analytics, it helps businesses make smart, data-driven decisions and boost their social media strategies.
Key Features:
| Feature | Description |
| Smart Scheduling | Automates optimal posting times based on audience activity data to maximize reach and engagement. |
| Unified Inbox | Streamlines engagement with a single inbox for all social media messages, mentions, and comments. |
| Advanced Analytics | Detailed reports and insights to measure social media performance and ROI. |
💰Pricing: $199/month billed annually.
⚖️Overall score across G2 and Capterra: 4.4/5
4. Sked Social
Best for Instagram-First Content Scheduling
If Instagram is your main playground, Sked Social is the tool you want. This platform is designed with an Instagram-first approach, perfect for brands and influencers who need to keep their feed looking sharp. Sked Social makes it super easy to plan and schedule posts, stories, and carousels, so you can maintain a consistent and eye-catching presence.
Key Features:
| Feature | Description |
| Visual Planner | Easily preview and plan your feed for that perfect look. |
| Auto-Posting | Schedule and automatically post all types of Instagram content, including stories and carousels. |
| Comprehensive Analytics | Get deep insights into how your posts are performing and what your audience loves. |
💰Pricing: $49/month billed annually.
⚖️Overall score across G2 and Capterra: 4.4/5
5. Buffer
Best Social Media Scheduler for Solopreneurs and Small Businesses
Buffer is a great pick for solopreneurs and small businesses wanting to simplify their social media game. It’s super user-friendly and comes with all the must-have features to plan, schedule, and analyze your content with ease. Thanks to its clean interface and straightforward design, anyone can use the tool, even if you’re not a tech whiz.
Key Features:
| Feature | Description |
| Easy Scheduling | Plan and schedule posts across multiple social media platforms from a single dashboard. |
| Calendar View | Visualize your scheduled content with a calendar view to ensure consistent posting. |
| Team Collaboration | Manage roles and permissions to streamline team collaboration on social media projects. |
💰Pricing: $5/month for 1 channel billed annually.
⚖️Overall score across G2 and Capterra: 4.4/5
6. Planoly
Best Scheduler for Visual Social Media Content Planning
Planoly is an excellent tool for those who focus heavily on visual content, especially for platforms like Instagram and Pinterest. It allows users to plan, schedule, and analyze their visual posts with ease. Designed to help you maintain a cohesive and aesthetically pleasing social media feed, Planoly’s drag-and-drop interface makes content planning intuitive and fun.
Key Features:
| Feature | Description |
| Drag-and-Drop Planner | Visualize and organize your posts with a simple drag-and-drop interface. |
| Auto-Post | Schedule and automatically publish posts, stories, and carousels on Instagram. |
| Content Calendar | Keep track of your scheduled posts with an easy-to-use calendar view. |
💰Pricing: $14/month billed annually.
⚖️Overall score across G2 and Capterra: 4.3/5
7. Taplio
Best for Scheduling LinkedIn Content
If LinkedIn is the main platform you’re focusing on, Taplio is a perfect tool for scheduling your LinkedIn posts with minimal effort. The tool uses AI to generate content ideas, improve posts, and even create custom carousels. It’s a one-stop solution for scheduling, engaging, and analyzing LinkedIn content.
Key Features:
| Feature | Description |
| AI-Powered Content Creation | Generate and improve LinkedIn posts using AI. |
| One-Click Scheduling | Easily schedule posts, images, videos, and carousels with a single click. |
| LinkedIn Analytics | Monitor your LinkedIn performance with comprehensive analytics. |
💰Pricing: Starts from $32/month billed annually.
⚖️Overall score across G2: 3.5/5
8. Crowdfire
Best for Discovering and Scheduling Content
Crowdfire is your go-to tool if you want to keep your social media feeds buzzing without spending hours searching for content. It’s fantastic for finding and scheduling posts that are trending and resonate with your audience. Whether you’re a small business, influencer, or just trying to stay active on social media, Crowdfire simplifies the process.
Key Features:
| Feature | Description |
| Content Curation | Discover articles and images tailored to your interests and audience. |
| Auto-Scheduling | Schedule posts in advance and let Crowdfire handle the publishing at optimal times. |
| Tailored Posts | Customize your posts for different social platforms automatically, saving you tons of time. |
💰Pricing: Starts from $7.48/month billed annually.
⚖️Overall score across G2 and Capterra: 4.15/5
9. Brandwatch
Best Scheduler for Social Media Monitoring and Listening
Lastly, we’ve got Brandwatch—a powerful tool for those who need to monitor and analyze social media trends and conversations. It’s ideal for businesses that want to keep a close eye on their brand’s online presence and engage with their audience effectively. Brandwatch provides comprehensive tools for social media management, helping you make data-driven decisions.
Key Features:
| Feature | Description |
| Social Media Monitoring | Track brand mentions, sentiment, and trends across multiple social platforms. |
| Advanced Analytics | Gain deep insights into your social media performance and audience behavior. |
| Post Scheduling | Schedule posts across various social media platforms to maintain a consistent online presence. |
💰Pricing: Available upon request.
⚖️Overall score across G2 and Capterra: 4.2/5
Here You Have It…
Finding the right social media scheduler can really up your content game and boost your online presence. Whether you need basic scheduling or advanced analytics, there’s a tool that fits the bill.
Ready to streamline your social media? Check out Gain to see how it can help your agency juggle more clients with less effort. Whether it’s content approvals you’re struggling with or content scheduling across different social media platforms, Gain is an all-in-one solution for social media agencies.
Of course, we’re a lil biased here, but with our free trial, there’s no risk. Try it out for yourself—no credit card required!
