This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages, comments that don’t make sense, a spree of likes to your account. No, it’s not an odd Instagram malfunction. I’m referring to the B-word we all love to hate (or hate to love?): bots. It’s no secret that Instagram is trying to cut down on…
A workflow analysis should be an important part of every organization’s growth strategy. It involves regularly examining and analyzing current workflows to keep processes efficient and up to date. A successful workflow analysis can help marketing teams save money and time by illustrating what areas they need to update and improve, especially internal practices. Let’s take a look at how you can perform a workflow analysis with your marketing team. Track the Time of Your…
Content marketing is not a new approach. Even Benjamin Franklin used it in 1732 to promote his printing business. He did so by publishing in the Poor Richard’s Almanack. But it comes off as new because now there’s a term for educating the customer by using content. Because the notion of content marketing appeared only recently, it makes many clients hesitant about giving it a try. Fortunately, there are countless studies that show how effective…
Whether it’s summertime or holiday season, every team goes through slow periods during the year. According to a Captive Office Pulse study, workplace productivity can drop up to 20% and projects can take up to 13% longer to complete during slow seasons. But even if your workloads come to a lull, you can still keep your team busy and productive. Here are a few ideas to inspire your team. 1. Tidy up your space The slower…
Most of us strive to be a strong leader that constantly improves and drives results. If you’re in a leadership role, you can share the same goal; however, it’s important to keep in mind that you should strive to be a driven team leader that helps everyone achieve specific goals. Your leadership style sets the tone of the company, and your team’s future success relies heavily on how you interact with your employees. Employees are…
Brand consistency is crucial for any successful marketing campaign. If your customers visit more than one of your social channels and see wildly different messaging on each network, it may confuse them and they might not understand what you’re offering. Consistent branding creates loyal customers that can relate to your business and stick around longer. Every social channel serves as a useful tool to engage your audience, so it’s important to review your social channels…
Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…
Grabbing coffee. Making copies. Cleaning the office. Preparing spreadsheets. What do all these activities have in common? They are often assigned to interns. Interns join your company because they are eager to learn and gain valuable work experience. They are often college students, or young professionals fresh out of college, that are willing to work for little to no compensation. Interns are an incredibly valuable resource, but this opportunity is often squandered by a manager…
In all likelihood, your newest team member will spend their first day trying to make a good impression. You should probably do the same. After all, almost half of new hires resign within the first four months at their new job. The first few days can be a crucial time to define a new hire’s role and show them how they fit into a dynamic team. This time is particularly important if you are a…
Between touring homes, preparing open houses, and responding to emails from new clients, real estate agents have a lot to do. And, as a real estate agent, you may feel like you have no time to work on your social media presence. Still, you probably know that marketing yourself online can help you make more sales. The secret is to automate your social media, so you don’t have to update it during your busy day.…
