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Marketing & Social Media

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Photo by Malte Helmhold on Unsplash Wondering how to create content for your brand on a regular basis? We hear you! Content marketing is much more intricate than churning out blog posts, Instagram photos, or website content. A lot of planning and work goes into generating content that aligns with your brand, so before you start typing away on a keyboard, keep reading as we explore content creation and how you can do it effectively. You can use…

Countless analytics tools claim to show you the absolute best times to post on each social media platform. But does the timing of your posts really matter anymore? The reality is that the social media landscape has changed drastically over the past few years. Unfortunately, there is no universal “perfect time” to post on social media, even more so since the pandemic began. For instance, it used to be a safe bet to post when…

It’s no secret that people are spending more and more time on social media (147 minutes on average per day, to be precise). Thus, businesses are doubling down on their social media marketing efforts. But, to be the best in the game, you need a killer social media workflow. Indeed, brands are investing more time and resources into the creative assets they share on social media. Besides, the increase their posting frequency to stay top of…