The March Madness frenzy is here. With millions tuning into the games each year, the buzz the NCAA basketball tournament once generated on the big screen has now been disseminated to the small screen. In addition to the March Madness social channels, tournament content and commentary is distributed through each region’s branded social media sites. All of this provides a great way for the conferences to easily join the conversations already happening on social media,…
This article originally appeared on VentureBeat. Artificial intelligence is already well-established in the world of targeted advertising and recommendations. But artificial intelligence is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage, and learn from their followers. Although there is no one definition for it, we can summarize social artificial intelligence as a form of collecting and sifting through customer history, user-generated content, and data from social…
“Currently 270 billion messages are sent per day and somewhere around 6 billion emojis are sent per day.” – Christian Brucculeri, CEO of Snaps Text messages alone can lack a lot of detail. In the most cases, the tone of text-based messages can be misinterpreted. The use of emojis fills in some of these informational gaps. Emojis can not only shed light on the tone of a message but also add some context to a…
The rise in ad-blocking technologies and decline of organic reach on social networks has forced marketers to find more creative ways to reach their target audiences. To combat these challenges, brands across all industries are lining up to co-create content with their users and industry influencers to help them reach their target customers by the thousands and tell their brand stories. This type of collaborative marketing, facilitated by both online and offline word-of-mouth, has become…
With an estimated monthly viewership of 7 billion, BuzzFeed can teach us all a thing or two about mastering content marketing. The clever wording and cheesy clickbait titles are carefully crafted to grab attention and increase reads. But the secret to BuzzFeed’s success doesn’t lie only in cat memes. It can also be attributed to well-thought-out data-driven decisions. Here are five lessons we can all steal from BuzzFeed when it comes to creating highly engaging…
Agencies that employ external teams or freelancers have always been able to invite those teams to GAIN as Contributors. Originally, Contributors could only create content and save it in drafts. This limited access kept the opportunities of the Contributor role to a minimum. These limitations were set as a way to keep security and control of client work between the agency and the client. Now, we’ve revised the role of the Contributor to allow greater…
Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with genuine audiences, and in some cases, you might build your marketing strategy based on these faulty results. That’s why it’s important to be informed on how spam accounts can engage with…
You invest plenty of time in your social media marketing campaigns, which you hope to see reflected in your posts’ performance. Third-party scheduling and publishing tools, like GAIN, are a popular aid for Facebook marketing campaigns but have been stuck with the perpetuated myth that these tools can actually decrease post reach. Luckily, many studies, and Facebook itself, are breaking down the real effect third-party publishing tools have on post reach and debunking this myth.…
After almost ten years of hashtags, new studies have led social media influencers to believe that hashtags might not be as useful as they once thought. These studies have compared post performance, with and without hashtags, on popular social media platforms, revealing interesting results. For example, when Caitlyn Jenner was first trending on social media you might be surprised to know that “Caitlyn Jenner” as a keyword set on Twitter trended higher than the hashtag…
If you’ve been living under a rock and haven’t seen Stranger Things yet, then this is all you need to know. The drama-mystery show revived a plethora of nostalgic memories, especially of 80s movies such as E.T. and Goonies, but with fantastically fresh storytelling that instantly captivated millions of viewers and turned the series into an overnight cult classic. The Netflix original series lays the nostalgia factor on thick with 80s fashion and hairstyles, and…
