Are you tired of pouring your heart and soul into social media campaigns only to be left wondering if they’re actually making a difference? As a marketer, you know that success hinges on generating leads and making sales. But without tracking Social Media KPIs, you’re essentially flying blind. By monitoring KPIs such as post engagement, click-through, and conversion rates, you can gain valuable insights into how your audience interacts with your content, which platforms are…
Marketing workflow automation may not sound like the most glamorous topic. But if you’re a social media or creative agency, it’s the secret sauce that can help you work smarter, not harder.After all, marketing automation has the biggest commercial impact on agencies and their clients, according to Statista. By automating tedious marketing tasks, you can free up time to focus on more creative and strategic work. And marketing workflow automation can improve client-agency relationships, driving…
We bet you’ve probably heard about Artificial Intelligence (AI), ChatGPT, and all that buzz, but have you wondered how you can leverage AI in social media to take your marketing game to the next level? Despite some doubts about AI’s impact on the job market, the reality is that AI is here to stay and is only getting better. In fact, the AI market is projected to grow from $387.45 billion in 2022 to $1,394.30…
You’ve just brought a new client on board. Congratulations! Kicking off the new client-agency relationship can be an exciting time for both parties. However, it’s essential to make sure you build a solid partnership from the start. One study found that only 56% of brands are satisfied they have an honest and transparent relationship with their agencies which is a clear warning sign. After all, every agency dreams of having a successful, long-lasting relationship with…
If you’re already Googling “How to Improve Agency-Client Relationship,” you’re off to a rocky start. But don’t fret. We believe that every business partnership should be worth the effort to make it a success. Success, however, is not something that comes easily. It takes time and dedication from both sides to establish mutual trust and complete transparency. Once these foundations are solid, you can focus on the real work. And this is where things can…
Photo by Malte Helmhold on Unsplash Wondering how to create content for your brand on a regular basis? We hear you! Content marketing is much more intricate than churning out blog posts, Instagram photos, or website content. A lot of planning and work goes into generating content that aligns with your brand, so before you start typing away on a keyboard, keep reading as we explore content creation and how you can do it effectively. You can use…
Content creation is essential to boosting sales and profits. Here, we discuss why content creation is important and share tips to incorporate a solid content strategy into your advertising plan.
Growing your business requires knowing what assets to include in your marketing campaign. This is where an asset checklist comes in.
Is recycling social media content a good marketing strategy or is it lazy? If done right, it can be just what you need to grow your social following.
Struggling to maintain a cohesive brand identity? We’ll explain the concept of branding assets to help you get it right.
