We sat down with Cooper Chwialkowski, Content Marketing Specialist, to talk about his experience managing content approvals for multiple clients and what he’d be dealing with if Gain wasn’t part of his daily workflow.
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Cooper inherited Gain when he joined a full-service marketing agency as an intern. Once he got access, he was able to start working with a full client roster within days.
That says something on its own.
“The fact that I could walk in as an intern, inherit Gain, and immediately run a full client roster with it is not something I take for granted,” Cooper said, “That kind of ease of use is real, and it compounded over time as we scaled the content department.”
Gain replaces three or four tools that don’t talk to each other
We asked Cooper what managing content and approvals would’ve been like without Gain:
“You are looking at at least three or four tools just to cover approvals, asset management, and status tracking. And none of them would talk to each other.”
That’s the reality most agencies are living in. One tool for social publishing. Another for file reviews. Something else for tracking what’s been approved and what hasn’t. Separate logins, separate workflows, no shared record of anything.
Cooper’s team skipped all of it.
Two approval layers, dozens of clients
Managing a single client through the approval process for a single piece of content is manageable. Managing over a dozen simultaneously, each with two to five people in the approval chain, is where disconnected tools fall apart.
“Gain let us build custom workflows per client so the right people were notified in the right order every time, without us manually managing who saw what.”
For Cooper, his internal team reviewed content first. Nothing reached the client until that round was done. That structure only holds when one platform owns the whole process.
“We tried other social publishing tools for some accounts and they just never stacked up.”
Hours back, every week
Consolidating tools doesn’t just simplify the stack. It changes how people spend their time. Cooper estimates several hours a week were saved on follow-up and status tracking alone.
When reminders and the content approval process happen automatically inside Gain, nobody has to spend their day reconstructing where something is or who still needs to sign off.
That time can go back to strategy and content creation.
One record, every decision
When a client pushed back on something that had gone live, Cooper’s team didn’t have to dig through email threads or Slack messages to piece together what happened. Gain gave them a timestamped record of every action.
“That audit trail ended the conversation every single time. In an agency setting that protection is not a nice-to-have.”
One platform. Every content type. Every decision documented.
A big thanks to Cooper for sharing his Gain experience!
Gain is the content approval platform for marketing teams and agencies. It replaces the disconnected stack of tools most teams are using to approve social posts, files, documents, or any content on the web — and keeps a complete record of every decision along the way.
