Albizu Garcia, Author at The Gain Blog

In Marketing & Social Media

7 Hootsuite Alternatives for Agencies (Pros & Cons, Pricing)

February 24, 2026 8 Mins Read

With countless social media platforms available, it can be overwhelming for agencies to stay on top of their clients’ accounts and publish engaging content consistently. It’s no wonder agencies are on a never-ending quest to find the perfect social media management solution. Enter Hootsuite, a long-standing favorite among industry professionals. And, while Hootsuite has undoubtedly earned its reputation as a dominant player in the field, it’s always wise to explore alternative options that could potentially…

In Marketing & Social Media

6 AI in Marketing Use Cases Every Team Should Know

February 11, 2026 7 Mins Read

Let’s be honest—almost all of us are using AI in some way now. And as long as it’s used ethically (and not to replace your thinking 🧠), it’s absolutely something you should lean on to speed up parts of your work. That said, it’s not always clear how to use AI in marketing. Which parts of a marketer’s job can AI actually help automate? If you feel like you’re not fully taking advantage of AI,…

In Marketing & Social Media

A Crash Course to Facebook Marketing Strategy in 2026

February 11, 2026 8 Mins Read

Photo by fauxels Should your brand still be on Facebook in 2026? The short answer is yes. With 3.07 billion monthly active users, Facebook still offers massive scale, but only for brands with a clear marketing strategy that reflects how the platform works today. In this article, we’ll give you a crash course on Facebook marketing strategy in 2026, revealing what’s working on the platform and what’s not. We’ll also share a few real-world examples…

In Marketing & Social Media

We Break Down Ryanair’s Social Media Strategy–It’s Genius

January 28, 2026 7 Mins Read

Some brands completely miss the mark on social media—and then there’s Ryanair. The low-cost Irish airline has managed to turn snark, chaos, and self-deprecation into a brilliant social media strategy that consistently goes viral. While other airlines post dreamy travel shots and polished promos, Ryanair is roasting itself, trolling passengers, and riding trends with lo-fi absurdity. Keep reading to discover why Ryanair’s social media strategy works—and what makes it so effective. What Is Ryanair? Ryanair…

In Productivity

6 Best Marketing Project Management Software Tools in 2026

January 28, 2026 8 Mins Read

If your team is managing dozens of campaigns, juggling feedback from five clients at once, and updating content calendars manually… we feel you. In-house marketers and agencies alike need more than a to-do list to stay on top of things. They need a system that actually works for how marketers work — with collaboration, visibility, and automated workflows. If you’re on the lookout for the best marketing project management software, we’ve got your back. In…

In Marketing & Social Media

6 TikTok Trends to Watch in 2026—With Real Examples

January 21, 2026 6 Mins Read

TikTok remains one of the most powerful platforms brands can leverage in 2026. With 1.59 billion global users and rapid growth projected, TikTok continues to shape culture and consumer behavior at scale. But winning attention on the platform means staying ahead of fast-moving trends and, of course, showing up with content that feels native. Not sure what the hottest TikTok trends of 2026 are? No worries. In this blog post, we’ll walk you through 6…

In Marketing & Social Media

7 Valentine’s Day Social Media Ideas To Take Inspiration From

January 21, 2026 7 Mins Read

Photo by Nay Nyo Whether you’re an agency creating content for clients or part of an in-house marketing team, Valentine’s Day has a habit of creeping up faster than expected. One minute it is January, the next your social calendar needs pink graphics, captions, and content approvals yesterday. If you’re stuck for ideas, you’re not alone. The good news is that Valentine’s Day content does not need to be complicated to perform well. Below are…

In How-To

How to Keep up with the Latest Social Media Trends

January 13, 2026 11 Mins Read

Photo by Detail.co on Unsplash Social media moves fast—like, really fast. According to the latest data, 68.7% of the global population is using the internet, and that number is only growing. To reach these people, you need to stay on top of the latest social media trends. But that’s hard sometimes, and you know it!Algorithms flip the script overnight, new platforms pop up, and yesterday’s viral content is today’s old news.If you’re wondering how to…

In Marketing & Social Media

8 ChatGPT Prompts for Instagram to Speed Up Content Production

January 13, 2026 9 Mins Read

ChatGPT is helpful for a million things. One of the most valuable? Social media content creation. For Instagram especially, it can speed up everything from brainstorming content ideas to writing captions, planning Reels, and repurposing posts across multiple accounts. If you’re managing content for multiple clients or brands, these kinds of time-savers can seriously improve your workflow. In this article, we pulled together 8 Instagram-specific ChatGPT prompts that you can plug into your own workflow…