Bring your Gain approval workflow to all your marketing content 🙌🏽 Did you know you can manage more than social media in Gain? Actually, that’s when you get the most value out of Gain–when you can manage not just the social content but all the marketing assets created for each brand! You can easily upload or import your print ad files, billboards, video ads, media plans, creative briefs, or even client presentations. What’s the value…
Now that so many companies have had to switch operations to remote working, streamlining your workflow has become even more important. One of the most efficient ways to streamline is automating as many tasks as possible. Automation can help overcome many of the challenges remote working presents. It reduces repetitive workloads and the time saved can be used more productively. It channels processes to minimize miscommunication and keep everyone on the same page. Automation can…
We’re so excited to share with you the news of our powerful integration with Canva! Now you can connect Gain with Canva and send your Canva designs straight to Gain for feedback and approvals. No more downloading from Canva to upload to Gain! Canva is used by millions of people around the world to create beautiful visuals for their marketing content. It integrates millions of images, fonts, templates and illustrations so you can design consistently…
Today, content for more than 6,500 brands in 51 countries is managed in Gain. From one of the world’s largest automobile manufacturers to one of the biggest pharmaceutical companies, all of our users trust us with their data and we don’t take that responsibility lightly. On top of that, it feels like every month there are stories in the news about companies making mistakes when publishing content to their social channels or getting hacked and…
Sharing fresh content is crucial for marketing success. It helps increase your reach and the potential for engagement with your followers. However, someone might miss that awesome new infographic the first time you share it. By repurposing and resharing your content on different dates after you create it, you can make sure it’s getting the attention it deserves after all of that time and effort your team put into creating it. If you’re creating content…
As marketers, we’re constantly seeking a competitive edge through the tools we use to reach wider audiences, increase conversion rates, and better measure and analyze data. Marketing technology, or martech, is changing the game. In 2019, the martech industry was valued at $121.5 billion worldwide, a 22% increase from the year before. With the increase in value of the martech industry, it comes as no surprise that many brands are allocating a substantial portion of…
You likely work with all types of difficult marketing clients and need to adapt your work approach for each one. To be successful, you also need marketing tools that are flexible and customizable for each client relationship. Gain is built to work for any client (no matter how difficult they may be!) and helps make your job managing and creating content for them easier. How is that possible? Gain allows you to build custom, multi-level…
Creating content is a process that involves many people: clients, content marketers, copywriters, designers, managers, and more. Throughout the content approval process, there are multiple review points to ensure that the final product is accurate, timely, compelling, and on-brand. However, for every person you involve, there is an added communication process and set of deadlines that need to be upheld, and more potential holdups to face. Making changes to workflows and reorganizing your team requires…
There is a consensus that strong company culture is linked to business success, according to 94% of executives and 88% of employees. Although culture is a word that is used a lot in relation to work, what exactly does it mean? In the broadest sense, culture is defined as “the ideas, customs, and social behavior of a particular people or society.” That definition can be applied to any group of people: a country, a religious…
You probably deal with a lot of sensitive client data, and it’s your responsibility to keep that data safe and secure. Clients may trust you with their intellectual property, brand reputation, financials, and more, and a security breach could be devastating. In a survey of sales, marketing, and creative professionals conducted by cloud services company Nuxeo, 67% of respondents said that at least once per quarter there was a leak of sensitive content at their…
