As a marketing account manager, it can often feel like you’re getting pulled in a million different directions. One minute you’re on a call discussing your client’s needs, and the next, you’re putting a plan into action – assigning tasks to writers, designers, and other team members for each piece of content. The marketing industry evolves quickly, you need the right tools to keep your team’s content workflow running smoothly and manage your increasing workload.…
Marketing teams often produce content that fails to yield the results they desire. According to the Content Marketing Institute, only 5% of marketers consider their content marketing efforts to be “very effective.” So, what’s missing? Many marketing teams underestimate the value of a strong copy editor. It’s especially important to have a copy editor when your team creates a variety of content across numerous channels. A copy editor wears numerous hats; aside from editing content,…
We recently introduced ✨File Collections, a new feature inside Gain where you can house all of the content your team creates for easy previewing, collaboration, and most importantly, approval. Your team can now upload and preview any type of content, including images, videos, PDFs, vector files, Word documents, Photoshop and Illustrator files, TV ads, and more, alongside social media posts – and keep everything organized in one place. With the support of all types of…
For many, coming back to work after the holidays can be tough. You’ve spent the last few weeks enjoying all of the festivities, spending time with family, and relaxing. It’s challenging to find motivation to get back in the swing of things. It’s highly unlikely that your employees will return to the office, ready to dive headfirst into work. However, there are some things you can to help pull them out of the post-holiday lull.…
As consumer demands increase, so do the expectations of brands. You may be helping your clients publish content for a new website or launch a campaign for a new product feature. Before you know it, the projects pile up, and your team is busier than ever. Managing a heavy workload can be exhausting and may cause burnout among your team members. They might have trouble completing projects, and their quality of work may suffer. When…
More than five years ago, we launched Gain with a big mission: to help marketing teams automate their busy work and free up time for more important things. Fast forward to today, and we continue to be driven by the feedback from our customers who have shared with us how Gain truly makes their day-to-day lives easier and clients happier. 😄 However, we know that many of you are creating awesome content that goes beyond social…
For many, the holiday season is time for eggnog, cookies, and cheer. However, for marketers, the holiday season is more than that: it’s prime time. The end of the year is a critical time for brands because consumers are highly active. In fact, the average consumer spends $1,226 on gifts during the holidays, and sales during this time make up 30% of annual retail revenue. Cloudways predicts that online shoppers may spend up to $1…
Building and maintaining great client-agency relationships is the key to any agency’s success. Your goal should be to make your clients happy. If it isn’t, chances are you won’t keep them for long. There are certain things agencies can do to hit a homerun with clients. And undeniably, there are things agencies do that drive their clients crazy. While it’s important to know what makes clients happy, it’s equally important to know what annoys them.…
Client feedback is an absolute necessity for agencies. Without it, you can’t deliver work that meets your clients’ expectations, and clients can’t achieve their goals. However, not all feedback is equal. Sometimes, the feedback you get from clients isn’t always helpful. They might give vague input or have trouble articulating their thoughts, leaving you clueless and unsure of what they actually want. With so much room for miscommunication and confusion, it’s easy to end up…
From press releases and media pitches to bylines and press materials, public relations agencies can collaborate on various types of content. Creating and approving public relations-related content can be an involved process that requires multiple rounds of approval by internal and external parties. When you’re managing PR content for numerous clients, things can quickly become hectic and disorganized. This is why an approval process is essential for agencies. You need a workflow that doesn’t involve…
