What is it that draws us to a brand? Is it effective marketing, a killer mission statement, or maybe a fail-proof social media strategy? It can be a combination of these things, and typically we are attracted to brands that align with our interests. At GAIN, we like to keep up with social media trends and topics so we can keep you informed and inspired. Our team compiled a few of our favorite brands we’re…
The ‘flow’ in workflow, connotes a seamless, painless process. We recognize the importance of an organized team workflow because projects can often become complicated. With GAIN, agencies can allocate tasks and organize team collaboration by designating tasks to a particular member in the workflow. If a client has the role of “Approver,” for example, but wants to contribute to the content creation process, agencies can change their role to one with more permissions in the…
When used wisely, automation can be the ultimate marketing tool. However, there are situations when automation should not be utilized – such as for automatically posting to Instagram. Using automation for posting directly to Instagram is a marketing faux pas that should really be avoided. As an incremental social channel, Instagram has provided opportunities for many, which is why it’s important that both individuals and brands respect its user agreement. Unfortunately, many marketers and brands…
Marketing content that relies heavily on media comes in a variety of file formats, such as Powerpoint, PDF, CSV, MOV, and MP4, just to name a few. Lucky for you, GAIN’s creative assets channel provides a space for teams and clients to collaborate on all varieties of media formats. The creative assets channel provides a single space for all collaborators to condense and optimize their content workflow, from the first draft to the final approval.…
Where there is demand, there is opportunity. From presidential debates to professional sporting events, the live streaming experience is definitely in high demand. Audiences are finding live video much more appealing as well. In fact, 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. Periscope and Snapchat has paved the way for live video, and other social media platforms are…
The famous pastel-colored, sugar-filled Starbucks’ Unicorn Frappuccino has come and gone but not without leaving a major impression. Starbucks’ highly successful concoction caused a stir on social media and even ended with a lawsuit. The coffee chain debuted the colorful concoction on Instagram, which was met with an overwhelming amount of user-generated content soon after. Audiences shared over 150,000 posts of the drink – and that was just on Instagram. So what is it that…
At GAIN, our objective is to help teams automate their workflow and to do that, we’ve become experts in automating our own. When it comes to organizing both internal and external processes, we know it can be harrowing, which is why we’ve found some innovative tools to ease the process. Here are 6 of our favorite tools we use to make sure our team’s internal and external collaboration is seamless. 1. Trello Trello is an excellent…
It can be difficult to accurately estimate how much it takes to create different kinds of social media marketing content. Despite the difficulty, every marketing agency knows that the accuracy of their project timelines are a vital part of their dealings with clients. These timelines denote the budget the client agrees on in relation to the time and effort that your team will dedicate. To properly estimate project timelines for various types of content, it’s…
Would you be shocked to learn that half of Justin Beiber and Lady Gaga’s fans are fake? And more importantly, would you care? For the vast majority of us, the answer is no. The number of people and brands buying fake social media followers is growing. Paying for followers is a widespread act, and while purchasing followers is against most social networks’ terms of use, it is legal to do so, and thousands of accounts…
Many of us are hesitant to share the same content on social media more than once, but what if we told you it could actually triple your engagement? By not reusing your social media content, you’re actually creating more work for yourself and your team. Each time you create content from scratch, it demands a significant amount of time and effort to write, edit, create visuals/media, collect approvals, and schedule it. For smaller teams, content…
