Delays in the content approval process are one of the top reasons marketers miss deadlines. That’s because moving content from first draft to publication requires input, feedback, and sign-off from multiple stakeholders. With so many people involved, even a small communication breakdown can bring the entire process to a halt. That kind of friction is far from unusual. A Gartner survey found that 84% of marketing leaders experience high “collaboration drag,” including too many meetings,…
Think about the last social post your team published. There was a process behind it. Someone wrote it, someone reviewed…
If you’re an agency working with multiple clients, you know too well that managing feedback is the hardest part of…
Quick question: how many rounds of revisions did your last campaign asset go through? Many marketing teams can’t tell. And…
Search for content review tools, and you’ll run into two categories that sound like they solve the same problem: online…
Delays in the content approval process are one of the top reasons marketers miss deadlines. That’s because moving content from…
Think about the last social post your team published. There was a process behind it. Someone wrote it, someone reviewed…
Search for content review tools, and you’ll run into two categories that sound like they solve the same problem: online…
Delays in the content approval process are one of the top reasons marketers miss deadlines. That’s because moving content from…
How many tools does it take to run one marketing campaign? For most teams, the answer is more than one.…
Image via Magnific We can all agree that AI has made content production faster. And it’s no secret that companies…
Your social posts are in Gain, moving through approvals. But the landing page? You emailed the URL to your client…
If you’ve ever worked on content at a marketing or social media agency (or with any cross-functional marketing team for…
We’ve been busy behind the scenes at Gain, tinkering with ideas and listening to what you’ve been asking for. Today,…
If you’re an agency working with multiple clients, you know too well that managing feedback is the hardest part of…
Quick question: how many rounds of revisions did your last campaign asset go through? Many marketing teams can’t tell. And…
Healthcare, pharma, and medical device companies operate under some of the strictest marketing rules of any industry, and regulators are…
We sat down with Cooper Chwialkowski, Content Marketing Specialist, to talk about his experience managing content approvals for multiple clients…
Say hello to Hoyden Branding! They’re a Gain Agency Partner headquartered in Holt, Michigan, with a knack for creating powerful…
Struggling to maintain a cohesive brand identity? We’ll explain the concept of branding assets to help you get it right.
